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Facebook for Business (and other free marketing tools)

Building Your Business, Your Brand and Customer Loyalty

Taught by: Martin Brossman

Learn to utilize Facebook as a tool for staying closer to existing customers and attracting new customers. This class will include how to interact in a way that leads to more business, and how to track your success.

We will also cover:

  • The basics of paid ads on Facebook
  • How this relates to your Personal Profile
  • Protecting your own privacy while building your business
  • How to monitor your competition and how you are spoken of on the web
  • How to interface with Twitter, blogs and video

Blogging and Twitter for Business

Business Applications of Twitter, Micro-blogging & Blogs to Attract & Keep Customers

Taught by: Martin Brossman

This class will focus on how to effectively use blogs, get them found and have them build your reputation. You will also learn the proper use of Twitter in relationship to blogs and Facebook for business. Come away with methods for tracking your success and targeting your audience.

Recommended prerequisite: Facebook for Business

Using Free Web Resources to Reach Customers

Taught by: Martin Brossman

Building on Facebook for Business, Blogging and Twitter, this class adds how to use many other free on-line resources and reputation management tools–Including YoutTube, on-line directories, inSideAreaCodes.com, Linkedin and many more. We will also cover reputation management and how to address issues when they come up.

Recommended prerequisite(s): Facebook for Business, Blogging and Twitter for Business

Creating your own website in WordPress

Taught by: Martin Brossman and Andrew Hill

How to build a website that you can easily manage!

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