Social Media and Social Networking for Business
Using Social Media and Other Free Online Resources to Market Your Business
Taught by: Martin Brossman
Social media, free online directories and online alliance building offers new and necessary tools for business. Understanding them and understanding the proper use of them is critical to maximize the return on investment of these resources. With Web 2.0 giving more control and power to the customer, the business that understands how to relate in this new world will have a clear advantage. Addressing issues like what to do when you find negative press about your company online. Including blogs, local online networks like InsideAreaCodes.com , Facebook, micro-blogging like Twitter and business networking resources like LinkedIn.
The Top Social Media and Social Networking Training
Social networking for business (consider teaming with your Chamber of Commerce to offer this course)
Taught by: Martin Brossman
Who you are on the web beyond your website is becoming more critical for continued business success. This training offers real world practical advice in how to use Social Media and on-line business tools to enhance your business, improve your brand, stay closer to your customers, and be prepared for customer problems on-line. Some of the resources featured in this training include: Linkedin, Facebook (both business and persona), Twitter, YouTube, online press releases and blogging.
Facebook for Business
Taught by: By Martin Brossman
Increase your business and retention of customers by learning the proper business use of Facebook. Having a dynamic Facebook profile can enhance your existing effective marketing and put you ahead of the competition. Learn to create a great Profile and business Page that builds strong customer connections through text, photos and video. Understand Social Media etiquette and techniques for managing your online presence. You will also learn how Facebook relates to Linkedin, Twitter and InsideAreaCodes.
Plus, how to use Facebook statistics and an intro to Facebook pay-per-click. A website alone isn’t enough anymore—put some Social Media power to work for you!
Facebook for Business and Other Free Marketing Tools
Building Your Business, Your Brand and Customer Loyalty
Taught by: Martin Brossman
Learn to utilize Facebook as a tool for staying closer to existing customers and attracting new customers. This class will include how to interact in a way that leads to more business, and how to track your success. Facebook is one of many free resources on the Web which, if used properly, can help increase business. Discover how to protect your privacy while building your business with tools that help earn customer trust faster. Learn how to use local directories to your advantage, how to gain more on-line positive reviews for your customers to see, and basic reputation management. This class will include how to monitor your competition and how you are spoken of on the Web. Basics of Twitter and LinkedIn, blogs and videos are included and how it relates to both your business and your Facebook page. As a bonus, affordable paid ads will be explained to help you target your niche. Bonus: Web-based support resources are included for class participants.
Blogging and Twitter for Business
Business Applications of Twitter, Micro-blogging & Blogs to Attract & Keep Customers
Taught by: Martin Brossman
This class will focus on how to effectively use blogs, get them found and have them build your reputation. You will also learn the proper use of Twitter in relationship to blogs and Facebook for business. Come away with methods for tracking your success and targeting your audience.
Recommended prerequisite: Facebook for Business
Using Free Web Resources to Reach Customers
Taught by: Martin Brossman
Building on Facebook for Business, Blogging and Twitter, this class adds how to use many other free on-line resources and reputation management tools–Including YoutTube, on-line directories, inSideAreaCodes.com, Linkedin and many more. We will also cover reputation management and how to address issues when they come up.
Recommended prerequisite(s): Facebook for Business, Blogging and Twitter for Business
Creating your own website and blog in WordPress
Taught by: Martin Brossman and Andrew Hill
How to build a website that you can easily manage!
